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OPERATIONAL EXCELLENCE ‘CRUCIAL’ FOR SUCCESS IN E-COMMERCE BOOM

     IATA’s head of e-commerce has warned air cargo stakeholders to prep for a “tsunami of e-commerce growth” in the sector

OPERATIONAL EXCELLENCE ‘CRUCIAL’ FOR SUCCESS IN E-COMMERCE BOOM

     Speaking during the association’s World Cargo Symposium this month, Andre Majeres said that 20 percent of parcelled items had been purchased online, with that figure expected to exceed 33 percent by 2027, noting that even these expectations could be exceeded.

     “Who are we to predict the growth? We had not foreseen this steady growth would grow faster and faster,” Majeres continued.

     “This means we have a tsunami of new parcels to process. When the tsunami is going to hit your operations, are you ready?” adding that in the eight years to 2022, e-commerce parcel volumes had increased four-fold.

     Despite the challenges this will bring the logistics sector, surging growth in the e-commerce markets has brought what one logistics operator described as “tremendous opportunities”.

OPERATIONAL EXCELLENCE ‘CRUCIAL’ FOR SUCCESS IN E-COMMERCE BOOM

     Sales officer at e-commerce logistics platform Box C, Craig Strickland said that for those wishing to take hold of the opportunity, operational excellence would be “crucial” for any success, particularly given the swift delivery expectations of online shoppers.

     “You must be sure your processes are fit; they must be extremely fast, and extremely strong,” Strickland noted. He added this also meant it was “vitally important” that any budding e-commerce logistics operators ensure their “whole team is changing their mindset” and that management recognised the “need to invest”.

     Hong Kong has been particularly hot on this – flag carrier Cathay Pacific estimates that 50 percent of its volumes are e-commerce and its airport has invested heavily in catering to this.

As Voice of the Independent, No.147

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